Alla Carte

A long time ago, there was a merchant in Florence with a penchant for eating as well as treating well. He found out that any food looked favorable on rich black while bright red - like heraldic Giglio of Florence - whetted an appetite.

I used to know that guy pretty close, that is why, for Alla Carte, a company producing premium-class food, I invented a logo in shades of black and red.

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