幸运虎 (Lucky Tiger)

Client: TCG Shaanxi (a part of Wanda Group)

Objective: Give identity to a beautiful experience in China, a new, world renowned, tiger park with unique attractions as well as raising, training and promoting animal protection of tigers – specially white tigers.

Solution: A simple, yet clever, approach that incorporates luck into a logotype ("luckgotype").

幸 = Luck