Merc S/S'15 Lookbook

A brief was set by agency Circle IMC, to design the Spring/Summer lookbook for Merc on the theme of ‘Merc Originals & Retro Resort’.

My lookbook, designed for iPad, was in the style of a road map, the imagery designed to reflect a road trip through a sun-drenched summer in 1960’s America.

Explore the map with pinch and squeeze to discover landmark locations and the looks that accompany them.