Case Study: BEATWAVE

Beatwave is an added feature to Spotify that works in conjunction to an Apple Watch or product that measures user's heart beat.

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Below is a bullet point overview of the entire project.

• Duration: 4 weeks

• Goal: design innovative way of experiencing and sharing music.

• Human centered approach with focus on user's wellbeing.

• User interviews: music directly affects mood, thus why users choose different music for different activities throughout their day.

• Refined problem statement: HMW experience and share music more meaningfully?

• Ideation: in learning how the user's heart responds to a song, users choose songs that have a more meaningful impact to their mood and/or daily activity.

• Usability testing revealed pain points in understanding feature and how to use it.

• Hi-fi achieved better results in 2nd round of usability testing by improving iconography, copy, UI elements, added content and feature onboarding.

• Implemented features: ability to choose songs based on heart's BPM, listen to users collective heart beat within a timeline, daily schedule based on mood / BPM and view historic data of one's personal wave or the collective's.

Hope you enjoyed! Drop a comment, I'm interested in hearing what you think :)