Logo concept for jewellery design studio

About customer: CONCRETE LAB is a studio, that  produces designer concrete jewellery and accessories - pair jewellery, men's and women's rings and pendants, earrings and plugs. The studio also produces custom interior decor and furniture. It is based in Odessa, but delivers its crafts all over Ukraine and Europe.

The brand's audience: young, creative people with a bright individual style and their own view of the world. They love experimentation, aesthetics of minimalism and brutalism.

My design task was to create an identity concept that would be understandable and pleasing to this particular audience.

Glad to present you my solution.