Highball Coffee - Label Design System
Highball is a coffee company inspired by rock and fueled by the need for adventure.
The packaging has been designed to make their coffee bags instantly recognizable, attention-grabbing and climbing inspired in its naming as well as graphic system. In fact, all of Highball’s roasts are named after famous boulders and climbs across the US: Lucid Dreaming, Space Suit, and Midnight Lightning. The pattern is inspired by the textures of the related boulder, making every roast label different in colors and feeling.
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