A friend with dough is better!

Secondary logos for Friend Bakery & Pizza. They say a friend in need is a friend indeed, but a friend with dough is better! That's Max Palay. Your friendly neighbourhood baker in Winnipeg, Manitoba, Canada.

Just like he is hands on, crafting his dough to imperfect perfection - So are the logo and identity. The wordmark is yeast infused which make it "rise" and the secondary logo or badge is simultaneaously a friendly wave saying "Hello, welcome" and kneading the dough.