Pricing

People are different, so we offer different portion sizes of our meals. Customers would look at our weekly subscriptions and see relatively large $$'s since we were showing pricing by the plan (e.g. 5 Lunches.)

After a bit (ok, a *bunch*) of user testing and interviews, we found that breaking our pricing down in a per-meal cost made the plans much more relatable to customers who were tickled by pricing.

"Oh, that's the same price as a sandwich + chips at that crappy deli I eat at for lunch every day."

To help customers interested in "compliance"(eating to certain rules to reach certain goals, e.g. following a nutritionist's plan) we outlined our nutritional goals for each of the sizes, labeling in calories since we found other measurements (like weight) to be an inconsistent way to represent our food.