Fitly Menu UX & UI

The overhaul of Fitly’s public-facing site required the strategic evaluation and benchmarking of competitive offerings, while balancing both business and user needs. User Experience included a competitive SWOT analysis, current user insights, and targeted sales to a medically aware audience. User Interface included a revamped color palette, fresh layouts to support the UX wireframes, and parallax elements.

Role on Project: Lead UX and UI Designer