MINDSCAPE - Branding & Website Design

Mindscape is a venture firm that focuses on cannabis and hemp industries. I led workshops to help discover not just their brand identity but also their name. My must've created a dozen site concepts over the course of a several of weeks, but we weren't getting anywhere. Nothing really fit that far-out logo we designed for them. So, I did what every good Creative Director would do: I asked the intern. Shana and I produced this concept that evening, and by the next afternoon, we had sign-off. I can't say this is the weirdest website concept I've ever produced because things got even weirder that year with the psychedelics-focused VC firm, Ultranative. (Check out that one here.)