Balance Logo

Hello friends! We would like to share a few details of how we created a logo for Balance—Canada's largest digital asset custodian.

While searching for shapes and ideas to create a logo that reflects the company, we used the method of searching for visual metaphors: the system of images included percentage sign, integral, scales, yin-yang, and growth. As a result, we've created a minimalistic, simple, yet meaningful logo.

The logo is perfectly symmetrical and balanced. Even rotated 180 degrees, it does not change, much like Balance's commitment to its values.

We are Oddbee

Digital Hive. A creative digital agency based in Toronto. We create brands, products and websites for ambitious tech companies and startups.

🔗 See the full case study on our website: https://oddbee.com/works/balance/

✉️ Got a project? Drop us a line at hello@oddbee.com

Thanks!