Kuantum - Brand Identity
Kuantum Uyuglama offers quantitative astrological readings. A branch of analysis in which astrology and science are intricately related. A brand as unique as this requires a unique identity to attract the right audience.
Our goal was to achieve a balance between reality and surrealism. We developed the logo by taking inspiration from the symbol of infinity, hourglass and the layers of human spirit.
The round dots around the the logo represent the perpetual motion of heavenly bodies as well as the atomic particles inside atoms. The Q of Kuantum in the center of the logo acts as a looking glass which focuses on a single point in space and time i.e. the customers.
In this way, the brand would always convey a meaningful message to the target audience.
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