Menu Design | The Social
Brand Story
The Social is an outdoor venue featuring 2 restaurants, a bar and a pop-up store to enjoy on the grounds. It is the place to go when you are looking for great cocktails, good food and a cool end of day to night experience in Poblacion, Makati. Fresh air, tropical cocktails and Latin American food and music get together to offer you a unique and memorable experience.
The Goal
Poblacion, Makati is famous for its easy-going, relaxed vibe, and offers some of the best open-air snacks and street food in Metro Manila. But when COVID arrived, dozens of restaurants were forced to close their doors due to the lockdown and the health crisis.
After almost two years, everything has greatly improved, and Poblacion and The Social are once again Metro Manila's hippest places.
The Social wants to have a more cohesive brand identity with a fresh, tropical, and enjoyable aesthetic. A new bar menu and social media posts are required to help them implement their new marketing strategy after the COVID pandemic.
Check out the full project here:
https://www.behance.net/gallery/152731807/Rebranding-The-Social