Kush to Eject

Exploding out of his orange spacestation, our intrepid astronaut blasts his way across the label. The orange lid of the spacestation acts as the containing shape for the logo text. Conveniently doing double duty.

I explored a new & novel use of light in this label. The light coming from the interior of the spacestation cuts a swath across the label. I used this light to blend the brand name into the overall composition.

Behind the scenes

Below is a quick gallery of my rough concepts during the early stages of development. Typically, I explore 3-5 concepts for each label design.