SafePal Logo

Safe, secure crypto.

The web3 space can be daunting to the uninitiated. SafePal’s mission is to empower everyone to own their crypto future. The Unfold crew had the pleasure of partnering with the SafePal team to give them a new identity, brand, web experience and product. The flagship of their new identity is the new SafePal logo.

With the new SafePal mark, our goal was to create a sense of safety, security while also looking towards the future. The square-shaped, negative space at the center of the mark is reminiscent of safes and vaults while the angular arms jutting out create energy and movement. All these elements combine to form an abstracted ’S’ letter form.

--------------------

Do you have a project in mind? We'd love to hear about it.

Contact Heyo here.