Las Vegas Aces | Custom Typeface

Custom name and number system I designed under the direction of Rodney Richardson while in-house at RARE Design.

Complementary to the logos, our aim was for a type system that felt elegant but not delicate, and luxurious but not too showy. Cut in two widths and as an all-caps typeface, "Light Oasis" gives the team a unique voice on the court and through all their communications.

Jeremy Nelson
Brand Identity & Type Design
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