Le Fabco
About the Brand
Le Fabco is a company that manufactures premium fabric for home furnitures. They have carved a niche in this field through constant product innovation with cutting-edge technology.
The Challenge
The challenge with Le Fabco was that it manufactures very niche products. They make fabrics, for premium furniture, for a premier home decor. Even though it is such a narrow niche, the brand needed a visually appealing branding that is able to connect with its audience and make it appear aspirational to them.
Branding and Logo Design
The logo is based on the brand ideology of perfect balance & innovation, the brand symbol uses the iconic letter 'F' to portray folded fabric balancing to create a pleasant and luxurious leatherite look. The use of the brand initial "F" will also help to create a recall value.
The colour palette consists of light and dark red colours to help build visibility and recognition. The patterns are developed from the edge of an original seal. They were inspired by the wax drops that are leftovers in the sealing process. The patterns serve as a reminder of the brand value in rare circumstances and thoughtful ways.
The iconography reflects Le Fabco’s brand objectives and can be used in line-type and solid-type icons flexibly for media characteristics and situations. The typography is contemporary and sophisticated to capture the essence of the brand.
Stationary
We designed business cards, letterheads, ID cards for employees and visitors, and more. We created their branding in such a way that it could easily be used on their stationary items and give the brand an aesthetic look.
Get in touch with us
If you have something niche, something special that you are working towards, and you need the power of the internet to reach out to people, we are happy to join you in your journey. Please tell us about it.
Email Us: hello@adish.co.in