Project Overview

Moon is a fictional startup with the goal of revolutionizing the NFT marketplace business with a design-first approach and a deeply curated experience for the users.

Objective

Establish a visual language for this new NFT marketplace app that is ready to revolutionize the digital art scene. Design for an audience with a strong sense of visual aesthetic that value curated and beautiful experiences

Moodboard

Focused on renaissance paintings and the integration of tech and art. Created from inspirational images found on Dribbble, Pinterest, and the Westworld opening credits.

4th Image Credit: Ajay Talwar https://dribbble.com/ajaytalwar

5th Image Credit: Afterglow https://dribbble.com/Afterglow-studio

Wireframes

Defined a visual aesthetic and then scaled the design on multiple screens, based on the wireframes and flow that was provided by the "client".

UI Screens

Design System

Developed a UI Library of the final UI and created a functional prototype.

Prototype

High-fidelity prototype was designed in Figma to create an experience that is as close as possible to a true representation of the user interface.

Link: Kelsey Mulligan Figma Prototype