Designlab UX Academy Foundations | Colour palette for app design

I was asked to develop two colour style sets for the Modura brand, for which I previously developed a logo. I began by taking a look at the competition. I chose three brands that seem to cater to the same customer: Dorothy Perkins, Ted Baker and Reiss). This exercise helped me identify colour trends and best practices within the industry. Please see my observations in the image above.

About Modura: "New eCommerce clothing brand designed for trendy men and women between 18 and 25 years old. These individuals are early in their careers and are looking for an affordable solution for business casual clothing to wear to their jobs in urban areas. They are fashion-forward, and conscious of trends. They want to dress for the jobs they want without appearing overdressed."

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