Project Overview

Design a visual language and UI for a new NFT marketplace app, Frame/Noir, focused on re-framing the idea of what it means to be an art collector and investor in today's crypto economy.

The app must appeal to and connect tech savvy artists with collectors who are passionate about the tech noir genre.

Our users have a strong sense for visually beautiful experiences and value a highly curated marketplace. They spend a lot of time with boundary pushing technology.

Deliverables

Develop and lock in a visual design aesthetic. Then scale the design across multiple screens, based client supplied wireframes and user flow.

• New visual language

• Fully designed flow in High Fidelity

• UI library

• Functional Figma Prototype

Moodboard

Cyberpunk 2077's dystopian night worlds and fusion of humans and tech was a big inspiration for this project.

UI Library

Frame/Noir's UI library build ensures design system updates are easily populated across the entire app for stylistic consistency. The library also serves as a robust guide for other designers and developers.

UI Screens

Figma Prototype

Frame/Noir's high-fidelity experience was designed and prototyped entirely within Figma to provide stakeholders a highly accurate representation for review and feedback.