Seawood Photo

Logo concept for the largest vintage camera store in California.

The client envisioned a sophisticated logo that features a twin lens reflex camera and resonates with their broad target audience including both professionals and amateurs. 

I came up with a classic design that features a Rolleiflex and a hand-crafted semi-serif typeface. The goal was to communicate tradition as the brand has a long history but in a more informal way.

To give the logo some character, I decided on an unusual layout and a color palette that enhances the vintage aesthetic. 

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