Elegant Stitches

Logo concept for a family-owned custom embroidery and screen-printing company celebrating its 25th anniversary.

The client envisioned a simple, sophisticated logo that res

onates with their audience and showcases the brand’s focus on personalization.

I came up with a hand-drawn piece that reflects the brand’s dedication to providing bespoke premium services.

To convey matureness and sophistication, I created a script-style monogram and included a sewing needle to instantly communicate what the brand is about - even when the lettermark is used without type/text.

As for the type, I decided on a sans serif to showcase approachability and give the design a contemporary touch.

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