Cricket Lighter Wrap

Design created for a 99designs contest by Cricket for limited edition lighters.

The guidelines included creating something vibrant and fresh that starts a conversation. 

I was inspired by Jung’s analysis of the serpent archetype, as well as mythological tales of men fighting serpents. 

To give the ancient theme a modern touch, I chose a bright, warm color palette. 

“The serpent is the earthly essence of a man of which he is not conscious” - Carl Jung. 

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Coric Design
Brand Design For The Authentic & The Audacious ↴
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