Excel General Motors Logo Concept

GM was exploring logos for their student program called EXCEL, Exploring Career through Experiential Learning. With little direction and only general colors provided, I designed a logo to represent how one finds their path. Each letter is emphasized at the joints to reflect connection and collaboration. The left half of the letter X is green and in the shape of an arrow to signify that one moves in the right direction through connection and collaboration.

/ Unused concept /

___

I'm currently open to new freelance work. If you're interested in working together, get in touch!

📧 cwong0180@gmail.com

👀 Check out more of my work HERE