Win Your Market, Similarweb

We set out to deliver a stylish explainer video for digital intelligence provider Similarweb. We were challenged with interpreting a script written by Similarweb's internal marketing team, while creating a unique visual ecosystem that speaks their brand colors and yet is unique enough to stand on its own.

View video: https://www.behance.net/gallery/152570773/Win-your-Market-Similarweb

It was important for us to introduce healthy tension between the straight-to-the-point script describing Similarweb's product and its benefits and the visual universe it would live in. During the initial brainstorming and storyboarding phase, we had established unique visual analogies to various concepts in the script: a leader is a statue, growth's a ficus plant, and advancement in business is shooting for the stars (space). 

In order to demonstrate how Similarweb's product applies to pretty much any role in an organization, we had expanded our arsenal of statue personnel and dressed them in Similarweb merchandise.