Rainbow Trout Kitchen | Packaging

Rainbow Trout Kitchen is a women-owned granola company that makes small batch granola in Richmond, VA. It is the reliable, steady option that people trust and always come back to.

RTK was born from a love of fishing and the outdoors which we felt was important to the brand story. We worked closely with founders Ashley + Jakie to make sure their brand felt authentic to who they are — adventurous, reliable, trustworthy, meaningful and classic.

The san serif font and stylized fish give the logo a modern feel while still capturing the adventurous spirit. Our favorite part of this project may have to be the packaging design, which you can find on the shelves at a variety of local grocery stores in Richmond, VA!

Photography ©mphoto