Game and miniatures eCommerce website

About the project and duties

The main goal in this project was to rebrand the website https://urban-artworx.de.

In this redesign I was responsible for a better UX, and an UI raised to a higher standard than competitors in this business niche.

As an e-commerce site, the home page is the most important page of the entire site. As the first interaction with the end user, it should contain a relevant marketing strategy and a design with a colour scheme that is aligned with the brand of the entire company and also highlights CTA buttons, products or offers. To create interest and empathy with the user I’ve used real miniatures of the heroes from the games. Although the UX part is intuitive I managed to make an amazing contribution in terms of UI appearance. After a thorough analysis you can see that I have created an intuitive and really simple UX, and the impact of the implemented graphics will lead the end user to the items targeted by the company in the marketing strategy, thus managing to increase sales on the items targeted by them.

Check my behance page to see more about the whole project process and prototyping.