Summary Client Brief

Logo Design:

• professional look

• cool, trendy, authentic

• easy to adapt to products, especially mugs

„Beeing able to see our logo on the coffee cup before we commit to a design might be nice.“

• avoid competitors color (green)

„We love the idea of the guild name as an associate of craftsmen in our case freelancers.“

Mission Statement:

Our goal is to provide a safe and warm environment for those seeking a place to work and meet together for business or for conversation. 

USP:

• focus on coworking, freelancing

• high in quality coffee, self-grinded and -roasted 

Target Group:

• freelancers, start-ups

• younger crowd,  18-39

Solution

As a starting point I researched some former guild badges to make sure I achieve that crafty guild look. That lead into the overall shape of the logo mark and the choice of different coffee house related symbols.

To clean it up, I waived the ornaments stuff you find in former guild badge designs, what lead to a more modern look. To further emphasize the crafty look, I added a texture to the logo design as an option.

The Color Palette is simple and clean. Orange was chosen to add an engaging signal and some warmth.

Presentation

As required I presented the logo design on a coffee mug, which turned out pretty well.

When I decided to do another sample application, I added a warm yellow to the color palette, to further emphasize the creative and welcoming atmosphere we aimed for.