Upstox - App animations

We collaborated the Upstox one of india's popular fintech apps whose mission to make investing simple and accessible to every one in India. We develop a unique set of illustration and a overarching visual language for their app, blending concepts of technology and human connection to create a series of fun animations across the app

The animations was crafted only to draw attention of the users to the essential information and state change.

The visual style was mostly inspired by the pop culture, Bollywood and designed for the young audience who are tech-savvy but don't like complex finance apps and difficult jargon.

As a part of the collaboration we were involved in setting up the Visual language, UI guidelines, motion design, visual design, illustrations, Desktop web and solving for their communication design channels

Here is the link to the Detailed Casestudy