Fungi Perfecti – Logo concept

Full case study: https://www.behance.net/gallery/153669407/Fungi-Perfecti-Visual-Identity-UIUX-Packaging

The main design assumption was that the logo should reflect that Fungi Perfecti connects the world of people and fungi and also should evoke positive feelings. The new logo clearly communicates that Fungi Perfecti is a bridge between people and fungi. On top of that the whole sygnet looks like a smile and thanks to this look it feels positive and warm.