CARE Fundraising Platform

Concept pitch for a fundraising web app for CARE. The app is meant to be closely integrated with Facebook, and to provide opportunities for content sharing and participation that lead users towards escalating engagement. The platform combines gamification approaches, such as ranks and badges, with traditional peer-to-peer fundraising. Concept and visual design by me at MSDS, with creative direction by Matt Schwartz. See more here http://www.mariadelaguardia.com/work/care-fundraising-platform