Highball - Coffee for climbers
Highball is a coffee company inspired by rock and fueled by the need for adventure.
In addition to selling whole bean coffee bags for the home, Highball offers a unique “tea bag” style coffee that is easy to carry and drink on the go. Highball Coffee needed a Brand Identity and Packaging to stand out in the online coffee market and appeal to the climbers community. The goal was to create a rugged and bold look to make outdoor adventures' lovers feel identified with the coffee they drink.
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