rCity Network Brand Identity
rCity Network is a not-for-profit company built on the ethos of community and entrepreneurship. As a culture-setting foundation, its mission is to empower local businesses and groups to bridge societal divides through community engagement. We worked with rCity to craft a visual identity system to help carry their mission and purpose into the local community.
We used the shapes in the logo to create a series of secondary symbols that represent the 3-fold mission of City ↓
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