rCity Network Brand Identity

rCity Network is a not-for-profit company built on the ethos of community and entrepreneurship. As a culture-setting foundation, its mission is to empower local businesses and groups to bridge societal divides through community engagement. We worked with rCity to craft a visual identity system to help carry their mission and purpose into the local community.

The symbol is elevated within the full logo lockup to represent a sense of rising above societal divides and norms. Much of the rCity team is made up of volunteers. With this in mind, we opted for clarity and accessibility using just one type family within the logo and across all brand applications.

Let's work together. → andrewwiseman.co