Handiman - Brand Identity Design

BACKGROUND

Handiman services provide a range of maintenance solutions to household and corporate organizations in a professional and trustworthy environment while helping them feel secure and at peace. They offer a one-stop shop for all office and household general repairs and maintenance services.

THE PROBLEM

Handiman services position itself as the neighborhood-friendly artisan that you can trust with your home and household repairs and maintenance duties. The task was to create a brand identity that is simple and also portrays professional engineering but is very approachable and friendly to the next neighbor.

PROJECT GOAL

To ensure Handiman services has the complete brand experience to position them as the leader in the home service maintenance/repair industry, hence enabling them to interact better with their customers, and increase brand awareness and brand recognition.

DESIGN DIRECTION

“Convenience, professionalism, and renovation” - align with the values Handiman services bring to their relationships with their clients. This informed the design direction for creating the look and feel of this brand.