Bluff Snacks - Rice Crisps: Packaging Design
Bluff soaks sticky rice in fresh watermelon juice and coconut milk to bind the grains together, then crisp them up to bring out the flavour of toasted rice. These gluten-free, crunchy, mini rice crisps have 30-35% less fat than regular potato chips. In an over-crowded, hyper mature crisp category it was time to stand out rather than blend in. Our solution was a minimal, bright and fuss-free design.
Photography: Studio Destello