Brand identity and website prototype for HELP flower shop. An easy and intuitive e-commerce shop for people who don't have a clue about flowers.

The concept behind the website is based upon two actions only: shop by flower or shop by occasion. An easy approach for people who don't know where to start. Both actions start with an indication of what the flowers mean, how to take care of them and how to arrange bouquets.

Mobile website

Branding and print collaterals

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