Ai Start-up Landing Page

Ai Alfred is a tool that allows users to summarise articles in seconds using its unique data model.

The core part of this re-design was to create something that wowed users when they landed on the page and incentivizes scrolling. In the old design the focus was on the video but in my design it was more about “heres a happy user using the app” with the option to watch a video as a button.

I think sometimes brands really drop the ball when it comes to showing pictures of their app. They focus a lot on the UI rather than picking photos of happy people using their app.

We purchase based on emotion... and quite simply if I see someone having fun with an app, you can bet I’ll want to have the same sort of fun and get involved.