Dulce Caña

Brand Identity, Packaging, Brand Architecture

Dulce Caña has been Puerto Rico's sugar of choice for more than a decade. That's why a rebranding process can present many challenges. In this case, the challenge was to develop a modern and minimalist design that managed to express its expansion and growth but always maintaining its essence. We designed a whole brand architecture for all its products applying it to different packages like boxes, jars, and pouches. It’s designed so that each product stands out from the other but keeps uniformity as a brand.