Moralito

Branding, Packaging, Digital Strategy, Digital Marketing, Advertising

For Moralito´s brand identity, we found inspiration from Puerto Rico´s countryside and mountains to create an emotional connection between the consumer and the brand. We designed a versatile typographic logo with different footnotes to identify various products. Since the sofrito Moralito is made with local ingredients, we developed a Del País ¨badge¨ label variation to communicate the quality and freshness of their products.