Neeljai Film Studio
About the Brand
Neeljai Films is a full-service film production company that creates short films, ott web series, and feature films. It focuses on making memorable and visually impactful video content by blending captivating aesthetics with compelling storytelling.
The Challenge
The main challenge was to make the brand look modern while showcasing an innate Indianness and its traditional roots. The logo, the website, the branding, all had to work in tandem to create this visual synchrony.
Logo Designing
The logo has 3 main elements. The reel links the brand to the world of cinema. The lotus symbolises purity, enlightenment, and regeneration of something beautiful. The font blends English alphabets portrayed in devnagri script style. These elements come together to make a beautiful logo that is modern, yet traditional, in a way.
Website
The website had to reflect the film studio’s high level of expertise in making documentaries, drama, arts-based programming, short films, ott web series, and feature films. It also had to have an old-world charm. We first sketched illustrations that had elements from the old Indian film industry to give a sense of nostalgia. A custom pattern was sketched for the background to add elegance to the webpage. After integrating text, videos, and illustrations, we worked to make the entire website responsive for various devices.
Team
Strategist and Execution Keval Vora
Social Media Executive Ishita Jain
Social Media Executive Kajal Karmarkar
Graphic Carousels Ranjitha
Video Editor Siddharth Ravi
Get in touch with us
If you also want to design visually elegant websites like this, we would be happy to work with you.
Email Us: hello@adish.co.in