Macy's.com Redesign Bag

View the video here: https://youtu.be/xeSyk5mBCsM

As VP of Design for Macy's, Willy led the fashion-inspired redesign of Macy's.com, improving new user acquisition, while retaining existing users. The launch of Macy's.com redesign increased user growth and engagement, customer satisfaction, conversion rates, and sales, contributing to 20% YOY growth.

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