Coastalyst / Cooper Ludt - Brand Identity

Over the years, I've made countless iterations on my personal brand identity. Most of the previous iterations, some of which can be seen in the bottom of this shot, were made simply to look good, and not represent anything.

For my most recent design, I wanted to make something different. The icon I used in previous designs was meant to look similar to a virtual reality headset, a device which I frequently use in my life. For the new design, I retooled the icon into both a VR headset and a venn diagram. This intersecting shape is used to represent how my work is an intersection between very modern, recent technology and digital art. This design is used as well in both typography logos.