Guroo

Independent, non-profit organization, HCCI (Health Care Cost Industry) has created Guroo, a health-pricing service. Guroo gives the public honest, clear insight on real health care costs and steps to make the best of your dollar.

Logo designs sketches shown here with a number of concepts including:
top row— a guru man with knowledge, as a personable way to help guide you
2nd row— an eye that helps you search for clarity and results
3rd row — a crown as source of power and authority, balance and precision
4th row — a cloud, to provide information in a lighthearted and approachable way, a way to rise above and be hopeful
5th row — a face portrayed from type forms, giving a simple execution a bit of personality and life
6th row — an owl is a symbol of knowledge and wisdom, providing intelligence and serving as a guide