Peak Aid - Brand Identity

Peak Aid will be a charity fundraiser that will involve visiting all 94 counties in England, Scotland and Wales, travelling between the highest points in each county by any means (on foot, cycling, public transport etc.) or with the help of the general public.

Since filming the first series of Hunted, James Hey reflected quite a bit on the amazing experience it was. Inspired by the camaraderie of the Hunter family, the adventures on the road and the general vibe and mutual respect amongst everyone, James wanted to give something back.

Dawn Rhoden, the partner of fellow Hunter competitor George Rhoden, was recently diagnosed with pancreatic cancer so raising money for the charity Stand Up to Cancer seemed like the best way for James to give back to the Hunter family.