Bee

Vasja, famous micro-brewer and his family decided to open a restaurant in their hometown in the Eastern Slovenia, a town that is bordering with Austria. It is a popular wine region, but the family decided to open a restaurant with a twist. A beer restaurant actually. Also the food should be less traditional and closer to the modern European cuisine - local, but not limited to the boring traditional golden rule of pizza and schnitzels.

The challenge was clear. Open the first beer restaurant in a wine-rich region. And convince people to at least give it a try. Another challenge was to connect it to the family history, but not to much to Vasja and his existing craft brewery.

I've created a brand story, brand identity and several micro-stories to be shared across the web. This is one of the main heroes - The Bee.