Revance Corporate Redesign

Revance is a biotechnology company setting the new standard in healthcare with innovative aesthetic and therapeutic offerings that elevate patient and physician experiences.

Interested to learn more about timeline and budget for this project? Shoot us an email to hello@kingsmendv.com

We began by designing a global sitemap encompassing all digital properties and inner pages to identify the key information that the corporate website should focus on, as well as understanding the target audience for each website.

After collaborating with multiple stakeholders from various company divisions, it was agreed that the corporate website should prioritize information for investors, future employees, and the media, while specific websites for consumers and HCPs & Consumer's websites would handle detailed product information for each specific target audience.

Once we had a bigger picture, the question we faced was how to easily navigate users from one website to another and maintain consistency between them. First, we proposed a "gateway," a landing homepage for first-time visitors of the corporate website (root domain), which would help users easily navigate to specific pages or websites. The other component was a global menu, the UX pattern of which would be consistent across all company websites, creating a familiar experience no matter where the user is.

Once we were done with user flows, we applied the final (semi final) content to our wireframes and added some colors. Original corporate purple colors was retired and few other more neutral options were born after that.

Since the Global menu would require a redesign of the rest of the websites to create a seamless experience, for the time being, it was decided to leave it out and proceed with launching the first phase of the website. We considered multiple approaches and ultimately settled on a neutral design that incorporated the freshly updated corporate brand colors and fonts.