La Celestina

Brand Identity, Signage & Environmental Graphic

We created a backstory for the character of La Celestina that helped us visualize what we wanted to portray. Then, we designed a linear illustration, combined with a sans serif display typeface to create an elegant and casual style for the brand... just like her. For design elements, we applied a more literal meaning to the word ¨celestial¨ or heavenly, creating a variety of hand-drawn style clouds.