Coffee Packaging Redesign

Cafézia offers a unique version of coffee that has been infused with tasteless herbs, giving it additional qualities of less stomach upset and less “jitters”. Such a coffee has a very specific positioning in this category, and requires some degree of education to help consumers understand its benefits.

We combined a leaf and coffee bean to represent the brand as an icon, and created a series of packaging that clearly illustrates what you can expect to find within each bag.