Vagh Comfortaire
About the Brand
Vagh Comfortaire is a mattress manufacturing company that sells high-quality mattresses that are affordable and durable.
Right from research and development to manufacturing of all the required materials, everything is donein-house. This helps them to price the products at a lower cost as they do not have to pay any third-party vendors.
The Challenge
Since the brand would be competing with popular companies like sleep-well and kurl-on, everything about their branding would have to be of that standard or better.
Logo Designing
We designed a logo that had elements of clouds to convey the message that sleeping on Vagh mattresses was like sleeping on the soft clouds. With a colour scheme that looked comforting to the eye, we wanted to make people get a vibe that this brand promised comfort.
Branding
We began with renaming each of their mattress products to make them sound user friendly. We mixed the names of flowers with synonyms of happy. We also added adjectives for quality and luxury.
Once the brand guidelines we designed stationery which included welcome pamphlets with directions on how to use the mattress and brochures.
Team
Design Manager Hardik Golccha
Content Marketing Team Lead Rashmit Pradhan
Content Writer Vineet Golani
Graphic designer Neha Raut
Get in touch with us
If you would like your brand to convey information about its products/ services in a more descriptive and engaging way and reach the masses, then we’re just a call away.
Email Us: hello@adish.co.in